Chapter 111: Sold Out on Opening Day【Third Update】

One hour after the flagship store opened, Liu Xiangjiang came over with a beaming smile, intending to sit on the third floor and report to Boss Huang, “Boss, all the grain and oil blind boxes have been completely sold out.”

“Already sold out?” Huang He was startled, then asked in surprise, “How many grain and oil blind boxes did you prepare? Was it too few?”

“Not at all, a full 3,000 grain and oil blind boxes. We originally thought it would last three days, but it was all gone within an hour!”

“Hmm, that’s about what I expected. After all, these are products the public loves to see in the news!” Huang He nodded. Twenty minutes later, more news arrived: the clothing blind boxes were also sold out. Although fewer in number—about 2,000—they too were completely gone.

Next came the snack blind boxes, toy blind boxes, accessory blind boxes, sports blind boxes, watch blind boxes, kitchen blind boxes, digital blind boxes, and finally, even the household appliance blind boxes sold out.

One customer had spent just ten yuan and immediately pulled out a television worth 2,000 yuan. Since the TV was a genuine display model inside the store, the person took it on the spot, and the store even arranged a truck to help transport it. The whole scene erupted in excitement, and the household appliance blind boxes were swept clean.

By the afternoon, despite three or four dozen people still lining up outside, the only blind boxes left inside the store were the rather niche ones: leather goods, figurines, and books.

The leather goods blind boxes, a hallmark from Jiangnan, were somewhat neglected, which stung Huang He a little. Of course, this was because the leather goods market had already been largely saturated before.

Yet this also proved that Boss Huang had struck at the perfect point, perfectly meeting the public’s needs. The entire blind box venture was destined to reach a new peak.

By five o’clock in the afternoon, the leather goods blind boxes were sold out as well, leaving only half of the figurine and book blind boxes remaining. Meanwhile, the warehouse was completely empty—nothing left.

With no choice, Boss Huang announced an early closing to let the staff who hadn’t slept all night rest. He then pulled Liu Xiangjiang into the office on the third floor to tally the accounts.

In truth, there was little to calculate since all the stock was sold, except for a small portion of figurines and books. The total cost was about 2,000 yuan. Subtracting that from the day’s sales would reveal the total profit.

“Chairman, the figures are finally in!” Liu Xiangjiang, after working with two accountants for an hour, finally compiled the day’s sales totals. Originally, Huang He had set up cash registers and professional billing equipment, but with such a crowd, scanning, billing, and printing receipts for every transaction would have been unbearably slow.

So Boss Huang simply had the staff collect payments directly, skipping the formal process. Meanwhile, at his insistence, two new cash registers were purchased and set up overnight with cashiers to accommodate the customers.

Huang He also proposed selling prepaid cards at the registers—10-yuan and 100-yuan denominations—that could be exchanged for goods of equal value inside the store. This would speed up sales while reducing the risk of theft from handling cash directly.

These were side notes; the key point was Liu Xiangjiang’s excited face as he approached Boss Huang with the final figures.

“Judging by your expression, it must be a big number. Tell me, how much did we sell in one day?” Huang He asked calmly.

“122,000 yuan!” Liu Xiangjiang exclaimed. “Chairman, in just one day—actually, just one morning—we sold 122,000 yuan worth of goods!”

“122,000 yuan means a gross profit of 62,000 yuan!” Huang He had already calculated the actual cost of today’s batch at around 60,000 yuan. So subtracting the procurement cost yielded a gross profit of 62,000 yuan. For a billionaire like Boss Huang, this sum might not seem large, but for a single store, it was astonishing.

A gross profit of 62,000 yuan per day translates to nearly 1.9 million yuan per month and 22.8 million yuan annually. Within a year, Boss Huang would fully recoup the cost of purchasing the store.

Such profit margins were hard to find anywhere else in Shanghai.

What was even more remarkable was that these results weren’t driven by a grand opening promotion but just a simple “buy ten, get one free” offer. With such modest incentives, achieving these figures meant the store’s future sales were very promising. Even if they never matched the opening day, they wouldn’t fall far behind.

“Chairman, we’re making money, but what do we sell tomorrow?” After the excitement settled, Liu Xiangjiang asked helplessly. The warehouse was truly empty—there was no stock left. Otherwise, the store wouldn’t have closed early, especially with dozens still waiting outside.

Some might wonder why Boss Huang didn’t prepare more stock.

Because Huang He was testing the waters.

He himself didn’t know how well this blind box reform would perform, so he chose this flagship store as a pilot. Much of the inventory wasn’t sourced directly from manufacturers but purchased from wholesale markets. Boss Huang wasn’t expecting to make a profit this time; he simply wanted to gauge market response.

So the first batch was only about 200,000 yuan worth of goods, enough to last about a week. The second batch would arrive later.

Yet who could have predicted that all these blind boxes would be gone in less than a day? What would they sell tomorrow?

“Here’s the plan: the best-selling blind boxes are grain and oil, and clothing. Those are easy. Go to RT-Mart immediately and buy more vouchers from them—the easiest method. You can get them today. Buy ten thousand vouchers at once; they might be gone in just a few days.”

“For clothing blind boxes, just source directly from the clothing market. The price is a bit higher, but business can’t stop, and you can still make about five yuan profit per box.”

“Besides that, start using Jiangnan Coins tomorrow. I’ll have headquarters prepare a conversion table and send it to your email tonight. Then assign someone to input it into the exchange computers so customers can redeem goods for Jiangnan Coins. This should help recover a good amount of stock to repackage.”

“As for other types of blind boxes, some companies still have warehouse stock. I’ll have you transfer them immediately. For those unavailable, we just wait. I’m heading back to Wenzhou tonight to finalize procurement agreements with several businesses. Within a week, we’ll establish a stable supply chain for the entire Jiangnan Group.”

Boss Huang’s face glowed with enthusiasm. The Shanghai flagship store had achieved unprecedented success, and flagship stores in all major cities nationwide would soon be established.

However, flagship store expansion was secondary; the priority was to equip thousands of Jiangnan blind box stalls across the country with these twelve new blind box types within a month.

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