Chapter 75: Chen Luo Takes the Helm! A Seamlessly Orchestrated Publicity Campaign

Step, step, step!

“What is this brainwashing music? Hahaha! Did the boss and his wife run away?”

“An anime-themed bubble tea shop? Maid outfits to pay off wages? Is it really that fun? Let’s go check it out!”

The bizarre, hypnotic song echoed through Hangzhou University, and many students rushed toward the commercial street as soon as they heard it.

At the same time, the people inside the commercial street were also drawn over by the sound system outside the shop, gradually gathering at the entrance of the bubble tea shop.

“All right! Now, maid group, steward group, move out!”

Chen Luo made a hand gesture to Liu Hua, who immediately organized a line-up of maids to open the glass doors and stand in a row.

“Welcome home, masters!”

These maids were carefully selected beauties by Liu Hua. Although their looks weren’t as stunning as Wen Wan and Yelena, they scored at least a solid six or seven. With their delicate makeup and maid costumes, they appeared innocent and adorable.

Chen Luo had also added an over-the-knee black element to their outfits, making the scene especially pleasing to the men outside, who eagerly tried to enter the shop.

Meanwhile, the steward group was equally impressive—every one of them was over 180 centimeters, handsome with long legs, dressed in steward uniforms. Women of all ages passing by had stars in their eyes.

In an instant, dozens of people flooded into the bubble tea shop. Upon entering, they were greeted by such a unique décor that their fondness grew even deeper.

“Wow! Naruto—that’s Itachi Uchiha’s Susanoo!”

“Tiger and Dragon is the best! The four tsundere queens—wait, you get a Taiga cosplayer’s insult service with your bubble tea order? No way! I want it! I want it!”

“Bankai! Tensa Zangetsu! There’s a collector’s edition poster here! I couldn’t get it before!”

“There are bubble teas with all kinds of anime-themed packaging—awesome! I’m calling my friends right now.”

For these customers, stepping into this novel-themed bubble tea shop felt like entering a grand garden, dazzling and thrilling.

Observing their expressions, Yelena instantly understood Chen Luo’s purpose behind playing that song for publicity.

“This kid really knows how to market. Each step connects to the next.”

Generally, at least seventy percent of people who like maid outfits are also fans of anime.

Once these people walked in, they were immediately attracted by the shop’s unique environment. With the maids and stewards in costume, at least half of them would become repeat customers.

Yelena looked around and saw a long queue forming inside the bubble tea shop. At the ordering counter, Liu Hua and Zhou Zheng stood smiling.

One was a cute, well-endowed maid; the other, a dashing, long-legged gentleman. This combination was a universal draw for both men and women present. No one needed to maintain order—they automatically formed two queues, one for men and one for women.

Soon, the line stretched out the door, growing longer and longer.

At this moment, Yelena noticed Chen Luo approaching the counter, handing a microphone to Zhou Zheng.

Zhou Zheng cleared his throat, grabbed the microphone, and began to promote passionately.

“Dear customers and friends!”

“Today we’re celebrating our grand opening! Anyone who buys our bubble tea today just needs to snap a photo of our promotional poster on the wall, share it to their Moments and QQ Space, and collect ten likes to get a cup of bubble tea for only one yuan!”

“First come, first served! What are you waiting for? Miss it today, and the price goes back to ten yuan tomorrow!”

Spurred by Zhou Zheng’s words, almost everyone began snapping photos of the promotional poster and sharing them.

[Anime bubble tea shop, only one yuan a cup—come quick! Don’t forget to like my post!]

[The maids here are so pretty! They’re so sweet—I absolutely love it here!]

[Sisters! Hurry over! Grand opening deals—only one yuan for a bubble tea! I didn’t want to share, but that handsome steward smiled at me!]

Seeing the shop ablaze with excitement, Yelena couldn’t help but look at Chen Luo, who stood silently behind the counter.

Amateurs see the spectacle; experts see the strategy.

Anyone who’s truly run a business knows that the upfront publicity costs of opening a shop are mostly sunk costs.

Sometimes, after a grand opening discount, there are hardly any customers the next day.

Yet the steps Chen Luo took today were tightly interconnected, maximizing efficiency while also encouraging external promotion.

There were nearly a hundred people present. Their multi-channel sharing would amplify publicity tenfold.

In other words, within the first hour, at least a thousand people would hear about the opening. As more customers arrived, both today’s sales and publicity would reach astonishing heights.

“This Chen Luo does have ability. His marketing strategies are quite advanced.”

“Hmph! But if I spent some time, I could do it too!”

“Today I’ll sit in the shop and see what other tricks you have.”

Yelena, unconsciously drawn in by Chen Luo’s marketing approach, felt intuitively that there was something special about this young man.

It was a quality invisible in daily life, but whenever he took action, he exuded a sense of superiority and incongruity, far ahead of those around him.

This difference wasn’t like the business prodigies Yelena had encountered—those geniuses might be half a step ahead of their times, occasionally making a fortune with a flash of inspiration.

But Chen Luo felt like he was several steps ahead, and every move he made was a dimensional blow to his competitors in the same industry, under the same conditions.

Could this be why Wen Wan chose him?

Without realizing it, Yelena kept her eyes fixed on Chen Luo, observing his every move as he controlled the situation from behind the counter.

This composure and competence rivaled even the seasoned foxes of business; it wasn’t something that could be explained by talent alone. Had he run a business before?

Countless questions surfaced in Yelena’s mind, and without realizing it, she’d spent the entire afternoon sitting there.

She watched as a parade of people came to buy bubble tea, take photos, check in, men and women alike drooling over the beautiful maids and handsome stewards.

As night fell, the grand opening’s operations drew to a close—not because Chen Luo wanted to end early, but simply because everything prepared for today had sold out!

“Dear customers, we’re sorry, but all the bubble tea is sold out for today. Please come again tomorrow! We open at ten in the morning—apologies, apologies!”

Chen Luo had Zhou Zheng pick up the microphone to soothe the customers, and it took some effort to get everyone to leave. Soon, only Yelena remained in the corner.

Liu Hua felt as though she’d been standing all afternoon, her legs numb, so she pounded her short legs and turned to ask Zhou Zheng and Chen Luo.

“Brother Luo, Zhou Zheng, how many cups did we sell this afternoon?”

Chen Luo asked Zhou Zheng to open the cash register to check today’s sales and the total number of cups sold.

Zhou Zheng opened the register, and as soon as he saw the total, his eyes widened in disbelief.

“Whoa! Damn! How could it be so much? This is insane!”